And then you thought Magazines were all about relaxing

The realm of publishing is fast evolving and transforming, intern altering the way  magazines are viewed , distributed , engage with readers or do business today. There are sparks and debates on the future of traditional publishing across the globe, between customary publishers and those who have moved on to digital versions. Traditional publishing though is deeply rooted, it’s the digital counterpart which is inching forward and gaining popularity among both the publishers and readers due to the numerable possibilities it opens up.

Did you know you could actually be stimulating a whole lot your senses only by going through these ezines. You shop , play games, get excited over contests , listen to stuff, watch videos almost feel the magazine making complete use of all the features a device provides. And then someone actually though magazines were only for relaxing . Guess they were still not aware of what was yet to come.

From options like revenues through real time ads, to ecommerce channels integrated with in these magazines, to easy of storage and distribution beyond geographical boundaries, digital publishing does offer a whole lot which could be difficult for both publishers and readers to ignore. 

You’ll also find e magazines created and distributed by firms offering digital publishing tools contributing towards much more than just the technology platforms. Organizations like  these , via their digital publishing platform, replicates the content you totally enjoyed read on the printed versions in a more engaging, rich and interactive format. Interactive ads, links, compelling videos, the ability to shop as you leaf through the digital magazine and much more gives you a new high and an incredible reading experience. 

These dynamic magazines are not just duplications, infact they are a perfect combination of what a publisher has to offers through his rich and creative content and the technology. Platforms have been designed keeping in mind what the new generation devices today offer in order to maximize the utilization of inbuilt features.

Features offered on ezines may encompass all or part of it listed below  

-          Hear , view, share, bookmark, twit, or just read  

-          Enjoy you reading experience even when offline

-          Archive older issues and buy the new ones all on the same app

-          Get access to exclusive online contests

-          Allows you to experience all the features your device offers

-          Free apps, only pay for the subscription

-          High resolution images

-          Exclusive digital contests

-          Store loads of books and magazines never having to worry about space

-          Carry your personalized library where ever you go . 

With the competition becoming stiffer these technology providers are moving towards providing services beyond just the arrangement of just creating and publishing the interactive apps. You would find most of them leveraging on the audience they have across the various social media platforms to promote their clients , providing intensive analytics support and even  assisting is increasing subscription base.

The current print verses digital platform debate reminds us of the era when internet had sparked similar questions. They both co exist even today each having found its niche spaces without doubting the credibility of the other and each with their limitations and benefits. The future for digital and print is still unknown whether it’s a bubble waiting to burst or much more though until then its another day at business for each organisation to contribute and gain from this domain.

Me the Marketier: E Publishing verse Print ...The debate goes on

Me the Marketier: E Publishing verse Print ...The debate goes on: I remember reading this very obvious question a week back .How long would the ipad or Kindle rule the e-reader industry? And ironically a w...

E Publishing verse Print ...The debate goes on

I remember reading this very obvious question a week back .How long would the ipad or Kindle rule the e-reader industry? And ironically a week later LG announced that its launching its epaper reader. This ultra thin, flexible and easily portable epaper would definitely bring in another wave of excitement in the publishing world. Its sustainability and acceptability in the markets already flooded with Apple’s ipad, Kindle loyalists and smartphone partisans is yet to be seen.
I know it would be wrong to compare an iPad with a Kindle reader because an ipad is much more than just a reader but here I am looking at the two gadgets from a publisher and a readers point of view.
The recent turmoil within the Blackberry industry , and although I am absolute fan of that technology , has set minds racing and questions surfacing as to how much time does each technology have. The race to be different, achieve the unthinkable and to be the “latest” has only intensified.
Despite the on going debate it would not be correct to say that print is a dying industry but it would definitely not be able to lead. Print , digital and online ( web based ) mediums would have to share space with each other , each one justifying its presence and uniqueness eventually . Some how it reminds me of the time when internet posed a threat to print media. They still co exist and the importance of each medium is characteristic. Print’s monopoly did get a hit and internet as a medium got its boost as it could break geographical barriers without burning pockets. Internet gave speed, life and ease of distribution to publications , the new media today , the iOS, Android and Blackberry, are taking it a step further but making it easily portable, more interactive , easily accessible and storable due to the feature of these new media devices have. It is revolutionizing the way we view or ingest content .
Just like the internet as a medium had developed a few years back , e- publishing too is evolving and the final call of how much share each one would get lies between the customers and the technology providers. Publishers and agencies would need to re look at their digital strategy once again if they want to stay ahead , as the channels and technology evolve.

In the Era Of e Publishing .....

E publishing has re kindled life back into the publishing world all over again. Publishers , authors an even readers of all ages are rediscovering the joys of books, now ebooks.
Technology and our fast paced life had taken a toll on the print industry. From storage to distribution we seek for compact and quicker solutions. Web searches and online articles, content both news and stories had taken the place of good newspapers, reference books and novels.
With the number of e publishing tools now available worldwide, as a publishers or an authors you can choose the extent of engagement you wish to have with any these platforms depending on the kind of output , sales and reach desired. Some platforms like Formatpixel, directly convert your PDF versions into digital version with basic enhancing or editing font tools or images and on the other hand evolved platforms like Adobe, Magplus, Pressmart that allow you to work on content enhancement . Platforms like Picsean Media's Publishing++ completely takes the load off from the publishers and transforms the book , magazine or comic into a rich interactive version and distributes it with zero effort from the publisher’s end.
Some e publishing platforms allow you to be a part of their newsstand, but then you may have to work out a revenue sharing deal with them. E publishing is the new way forward, an evolved path that has made reading a more engaging , enriching and definitely a cheaper option .

All In my Days work

A marketer once would be a marketer always. Any thing that’s creatively inclined and challenge driven has always excited me and that’s how I landed in my current . With lots that’s happening in the market these days most of the product categories are neck to neck in the features they carry . Making it all the more difficult for you as a consumer to take your pick . In the technology domain pricing used to be a bid differentiator but most of the Technology providers have come with versions which are staggered across price ranges making the market even more competitive . So how do you decide which voice and data solution should you implement , which network security solution should safe guard your infrastructure . This was the customer side of the story .
As a technology vendor you wonder which OEM to partner with . A customer may have preference, so how do I suffice his preferred requirement ? For mid segment to some large enterprises it may not be feasible to train and employ technical experts across all products .
This is where we step in . We customize our partners requirements keeping in mind price sensitivity but never letting the quality and the commitment for a robust end solution take a back seat .With a strong technical team and global foot hold we can help you with your complex requirements almost any where. They may be , across some of our preferred OEM partners and provide you with both new solutions or service existing ones. We are building this organization on relationships .We form a bridge of Relationships with providers for providers who inturn services their end customers.