The realm of publishing is fast
evolving and transforming, intern altering the way magazines are viewed , distributed , engage
with readers or do business today. There are sparks and debates on the future
of traditional publishing across the globe, between customary publishers and
those who have moved on to digital versions. Traditional publishing though is
deeply rooted, it’s the digital counterpart which is inching forward and
gaining popularity among both the publishers and readers due to the numerable
possibilities it opens up.
Did you know you
could actually be stimulating a whole lot your senses only by going through
these ezines. You shop , play games, get excited over contests , listen to stuff,
watch videos almost feel the magazine making complete use of all the features a
device provides. And then someone actually though magazines were only for
relaxing . Guess they were still not aware of what was yet to come.
From options like revenues
through real time ads, to ecommerce channels integrated with in these
magazines, to easy of storage and distribution beyond geographical boundaries,
digital publishing does offer a whole lot which could be difficult for both
publishers and readers to ignore.
You’ll also find e
magazines created and distributed by firms offering digital publishing tools
contributing towards much more than just the technology platforms.
Organizations like these , via their digital
publishing platform, replicates the content you totally enjoyed read on the
printed versions in a more engaging, rich and interactive format. Interactive
ads, links, compelling videos, the ability to shop as you leaf through the
digital magazine and much more gives you a new high and an incredible reading
experience.
These dynamic magazines are
not just duplications, infact they are a perfect combination of what a
publisher has to offers through his rich and creative content and the
technology. Platforms have been designed keeping in mind what the new
generation devices today offer in order to maximize the utilization of inbuilt
features.
Features offered on ezines
may encompass all or part of it listed below
-
Hear
, view, share, bookmark, twit, or just read
-
Enjoy
you reading experience even when offline
-
Archive
older issues and buy the new ones all on the same app
-
Get
access to exclusive online contests
-
Allows
you to experience all the features your device offers
-
Free
apps, only pay for the subscription
-
High
resolution images
-
Exclusive
digital contests
-
Store
loads of books and magazines never having to worry about space
-
Carry
your personalized library where ever you go .
With the competition becoming stiffer these technology
providers are moving towards providing services beyond just the arrangement of just
creating and publishing the interactive apps. You would find most of them
leveraging on the audience they have across the various social media platforms
to promote their clients , providing intensive analytics support and even assisting is increasing subscription base.
The current print
verses digital platform debate reminds us of the era when internet had sparked similar
questions. They both co exist even today each having found its niche spaces
without doubting the credibility of the other and each with their limitations
and benefits. The future for digital and print is still unknown whether it’s a
bubble waiting to burst or much more though until then its another day at
business for each organisation to contribute and gain from this domain.
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