And then you thought Magazines were all about relaxing

The realm of publishing is fast evolving and transforming, intern altering the way  magazines are viewed , distributed , engage with readers or do business today. There are sparks and debates on the future of traditional publishing across the globe, between customary publishers and those who have moved on to digital versions. Traditional publishing though is deeply rooted, it’s the digital counterpart which is inching forward and gaining popularity among both the publishers and readers due to the numerable possibilities it opens up.

Did you know you could actually be stimulating a whole lot your senses only by going through these ezines. You shop , play games, get excited over contests , listen to stuff, watch videos almost feel the magazine making complete use of all the features a device provides. And then someone actually though magazines were only for relaxing . Guess they were still not aware of what was yet to come.

From options like revenues through real time ads, to ecommerce channels integrated with in these magazines, to easy of storage and distribution beyond geographical boundaries, digital publishing does offer a whole lot which could be difficult for both publishers and readers to ignore. 

You’ll also find e magazines created and distributed by firms offering digital publishing tools contributing towards much more than just the technology platforms. Organizations like  these , via their digital publishing platform, replicates the content you totally enjoyed read on the printed versions in a more engaging, rich and interactive format. Interactive ads, links, compelling videos, the ability to shop as you leaf through the digital magazine and much more gives you a new high and an incredible reading experience. 

These dynamic magazines are not just duplications, infact they are a perfect combination of what a publisher has to offers through his rich and creative content and the technology. Platforms have been designed keeping in mind what the new generation devices today offer in order to maximize the utilization of inbuilt features.

Features offered on ezines may encompass all or part of it listed below  

-          Hear , view, share, bookmark, twit, or just read  

-          Enjoy you reading experience even when offline

-          Archive older issues and buy the new ones all on the same app

-          Get access to exclusive online contests

-          Allows you to experience all the features your device offers

-          Free apps, only pay for the subscription

-          High resolution images

-          Exclusive digital contests

-          Store loads of books and magazines never having to worry about space

-          Carry your personalized library where ever you go . 

With the competition becoming stiffer these technology providers are moving towards providing services beyond just the arrangement of just creating and publishing the interactive apps. You would find most of them leveraging on the audience they have across the various social media platforms to promote their clients , providing intensive analytics support and even  assisting is increasing subscription base.

The current print verses digital platform debate reminds us of the era when internet had sparked similar questions. They both co exist even today each having found its niche spaces without doubting the credibility of the other and each with their limitations and benefits. The future for digital and print is still unknown whether it’s a bubble waiting to burst or much more though until then its another day at business for each organisation to contribute and gain from this domain.